Privacy Policy — Keycap

Keycap is a free game supported by advertising. There are no user accounts. You do not sign in, and we never ask for your name, email address, phone number, contacts, photos, or location.

Your game progress (completed levels, stars, coins, settings) is stored only on your device.

What is sent off your device

The game uses the third-party services below. We do not receive or store your name or contact details from any of them.

Google AdMob (advertising)

Used to show banner ads, ads between levels, and rewarded ads you choose to watch. AdMob and its advertising partners may collect:

• your device's advertising identifier (IDFA on iOS, Advertising ID on Android), where you have allowed it
• IP address, from which an approximate location (country, region or city) is derived
• device model, operating system version, language, and app version
• which ads were shown, and whether you viewed or tapped them
• diagnostic and performance data

This data is used to deliver and measure ads, limit how often you see the same ad, and prevent fraud. If you consent, it is also used to show ads personalized to your interests; this may involve combining it with data from other apps and websites. If you do not consent, you still see ads, but they are not personalized.

Google's privacy policy: policies.google.com/privacy
How Google uses data from apps that use its services: policies.google.com/technologies/partner-sites

GameAnalytics (analytics)

Used to understand how the game is played so we can fix difficulty spikes and bugs. It is only active if you agree to analytics when the game first starts; you can change this at any time in Settings. It receives:

• a randomly generated identifier for the installation
• device model, operating system version, and app version
• approximate country, derived from your IP address
• gameplay events: session start and end, levels started and completed, moves and stars, hints used, ads watched, and error reports

GameAnalytics is provided by GameAnalytics ApS. Their privacy policy: gameanalytics.com/privacy

Firebase Remote Config (configuration)

Provided by Google. Lets us adjust game balance, such as coin rewards, hint prices and how often ads appear, without shipping an app update. The app downloads a short list of numbers. To do this, Firebase receives a randomly generated installation identifier, device and operating system information, app version, and your IP address.

Google's privacy policy: policies.google.com/privacy

Apple's privacy policy: apple.com/legal/privacy

Consent and tracking

• iOS tracking permission. On iOS, the game asks for permission to track through Apple's App Tracking Transparency prompt. If you decline, your advertising identifier is not shared and ads are not personalized using it.
• Consent in the EEA, UK and Switzerland. If you are in one of these regions, a consent form is shown before any ad is requested. You choose whether to allow personalized ads, and you can reopen the form from Settings to change your choice.
• Analytics. The game asks for your agreement on first launch and sends no analytics without it.

Declining any of these does not change the game: every level remains playable.

What we do not do

• We do not sell your personal data.
• We do not collect precise location, contacts, photos, microphone, or camera data. The app never requests these permissions.
• We do not create profiles of you ourselves. Ad personalization, where you allow it, is carried out by Google and its advertising partners under their own policies.

Children

The game is not directed at children under 13 and we do not knowingly collect data from them. If you believe a child has provided information to us, contact us at the address above and we will delete it.

Legal basis and retention

Where the GDPR or UK GDPR applies, we rely on your consent for personalized advertising and analytics, and on our legitimate interest for non-personalized ads, fraud prevention, and remote configuration. We keep no personal data on our own servers. Data held by the services above is retained according to their own policies.

Your choices

• Analytics: turn it off in Settings.
• Personalized ads: change your choice in Settings (where the consent form applies), or in your device settings: on iOS, Settings → Privacy & Security → Tracking; on Android, Settings → Google → Ads, where you can also reset or delete your advertising ID.
• Banner and between-level ads: the Remove Ads purchase removes them. Rewarded ads remain available and are shown only when you ask for them.
• Stop all collection: uninstall the app. Game progress is deleted with it and no further data is sent.
• Request access or deletion: email alperpper@gmail.com with your device model and approximate first-use date. We will ask GameAnalytics and Google to delete the records associated with your installation identifier. Because we do not store personal identifiers, this is the only way we can locate them.

Depending on where you live, you may also have the right to object to processing or to complain to your local data protection authority.

Changes

If this policy changes we will update the date at the top and publish the new version at the same address before the change takes effect.